a tale of iron and strength
It was probably 2006 when friends met by chance at a local gym. They were all attending middle school at the time. Each had their own goals and dreams, yet they all enjoyed the competitive process of setting PRs.
exploring the outdoors
Soon, training indoors wasn't enough. They were thirsty for more challenging activities. Weekdays became gym days, and weekends turned into outdoor expeditions.
Trials of Friendship
Then, life struck, and college years separated the friends. Years passed, and one of them decided to build a garage gym to reunite "the gang" and relive the old nostalgic days.
2016
He was determined to reunite with his childhood friends. With hard effort and the help of his girlfriend, he converted a little storage room at his house into a fully functional garage gym.
Keep your Passion Burning
However, despite the effort, life took its toll on them. Working hours and other responsibilities left little time for the friends to train together again, like in the old days. Yet, he kept training alone…
the heart of the neighborhood
In 2020, a global pandemic was on the rise. Gyms closed, Sports Events were canceled, and individuals became isolated at home. One day, while he was coaching his wife, the small garage gym was noticed. Soon, others wanted to join. In a time of need, these training sessions became the beating heart of the neighborhood.
a stronger world
On a typical Monday afternoon at the garage gym, attendees began discussing how society could improve if everyone prioritized strength and health. They referred to this concept as a "stronger world"—a place where more people participate in sports, explore the outdoors, and enjoy life to the fullest.
humble beginnings
Eventually, that small gym brought together a team and laid the foundation for something bigger: a brand to support those who want to get stronger for sports and life.
a guiding light
Setting the fundamental brand values was an arduous but transformative process. Ultimately, these core principles became the team's guiding light, influencing every decision and action since then.
Focus: Stay on track by thinking about the positive outcome of your actions.
Hard work: Courageously execute the tasks written on your calendar—day in and day out.
Education: Expand your horizons and aim to improve other people's lives by spreading the knowledge.
eikthyrnir
The logo was inspired by Norse mythology. It features the majestic stag Eikthyrnir, which resides in the mountains of Valhalla, the great hall of fallen warriors. Skalds describe it as the most beautiful creature in existence, symbolizing strength, agility, and grace—traits that convey great health and elite fitness.
the electus fitness
After all this time, being with people who share mutual values and goals proved that fitness is not just a state of health or a measurement of human performance. It is a chosen way of living for a better tomorrow. And so, Fitness is Electus.
the great adventure
A journey of a thousand miles begins with a single step. For the young couple, this was only the beginning of a never-ending path to new adventures. Together, they founded The Electus Fitness brand on 12/10/2020.
try that in a small town
Located in the small town of Kavala, Greece, and headquartered in a tiny office, the incorporation of Electus Fitness was now a reality.
#getstronger
The mission is to provide well-built, functional equipment priced and promoted in a way that allows as many people as possible to engage and get stronger.
battling steadily
In 2021, a teammate decided to compete in the open powerlifting championship that was about to take place in a few months in Thessaloniki, Greece. Over his training years, he developed a strange lifting ritual: Before initiating the day's training, he placed a weird pot near the lifting platform. At that time, no one knew what was in it.
bring me the pot
At the meet, before his final squat attempt, he asked the crowd if they wanted to see him lift this enormous weight. The crowd yelled back to him, "Go on, you can do it." Then bring me my honey pot he replied. After eating a tablespoon of honey, he lifted 245kg on the squat and earned the nickname ''The Stinger''.
Shooting Barbells
Two years have passed since The Electus Fitness was incorporated, and the team still holds strong. Countless tasks were completed, but the most remarkable ones were the equipment photo shoot and the website's launch.
upside down
On May 18, 2023, Electus lost its brand voice. Its co-founder passed away suddenly at the very young age of 27, leaving everyone speechless. Everything went upside down in the blink of an eye, and the brand's fate went unclear.
finding the courage
After a full year of inactivity following the tragic event, and as devastated as he was by the loss of his life partner, best friend, and co-founder of Electus, he decided to honor her memory by continuing The Electus Fitness legacy alone.